With The E-Myth Contractor, Michael E. Gerber launches a series of books that apply the E-Myth to specific types of small businesses. The first is aimed at contractors.
This book reveals a radical new mind-set that will free contractors from the tyranny of an unprofitable, unproductive routine. With specific tips on topics as crucial as planning, money and personnel management, The E-Myth Contractor teaches readers how to:
- Implement the ingenious turnkey system of management—a means of creating a business prototype that reflects the business owner's unique set of talents and replicating and distributing them among employees and customers.
- Recognise and manage the four forms of money—income, profit, flow and equity.
- Harness the power of change to expand the company.
The book also provides help on a larger level, leading readers towards becoming business visionaries by relinquishing tactical work and embracing strategic work, by letting go to gain control. Once put into action, Gerber's revolutionary ideas promise not only to help contractors build successful businesses, but successful lives as well.
Despite the single letter at the heart of its hyphenated title, The E-Myth Contractor isn't another book about e-commerce. Instead, like previous entries in Michael E. Gerber's popular series, it focuses on a different e-word--entrepreneur--and the fact that most of us who go into business for ourselves are doomed to fail because we really don't understand business. This time, Gerber lays out the basics for starry-eyed newly self-employed contractors who know everything about their trade but precious little about being a boss. "I don't try to tell you how to do the work you do," he writes at the outset. "Rather, I share with you some profound insights into how great businesspeople think." In his easy-to-understand manner, Gerber explains the concept of Strategic Thinking and how it "will enable you to create a business that works apart from you instead of because of you." He addresses key topics like money, people, management and growth with an eye toward making related functions run seamlessly and effectively as we build our independent enterprises into true companies that have inherent value whether we stay involved or ultimately hand them off to eager buyers. Taken to heart, it could save more than a few worthy ventures as well as the people behind them. --Howard Rothman